National Account Manager

All About Will

My name is Will and I became a Foodie in December 2017, joining the sales team as a National Account Manager for Morrison’s, Co-op, Iceland and Booths. I have a real passion for sport but unfortunately I was told to stop playing football at the age of 15, due to knee problems, so I joined the dark side into the refereeing world. I have officiated at a local, supply and contributory league level ever since. Furthermore I have real love for the game of rugby, and enjoy watching on a regular basis including frequent visits to Twickenham.


Born and bred in Nottinghamshire before graduating from Newcastle University in 2016 with a degree in International Business Management, which included a year out in Spain. I was luckily enough to study in Barcelona for 4 months, before moving to Madrid for 6 months to work as a English teacher assistant in a local school. I certainly made the most of it with regular visits to Camp Nou, Bernabeu and the Vicente Calderon to experience every stage of the Champions League, other than the final itself. I came out of university and immediately moved into the world of work with Kellogg’s, where I worked as Field Sales Representative for 14 months.


Positive, organised, dedicated, strong willed. Where there’s a Will, there’s a way.

Proudest moment:

Completing the 3 peak challenge (Ben Nevis, Scafell Pike & Snowden in 24 hours), helping raise money for a trip to Peru in order to set up a computer classroom in a local school.

Believes in:

Positivity, trust and loyalty. Keeping family and friends priority.


Family, sport and fitness. Love following England & Great Britain in most sporting occasions, particularly football and rugby. Birmingham City and Leicester Tigers fan.

All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfoodltd.com