National Account Manager

All About Will 

My name is Will and I became a Foodie in December 2017, joining the sales team as a National Account Manager. I have a real passion for sport but unfortunately, I was told to stop playing football at the age of 15, due to knee problems, so I joined the dark side into the refereeing world. I officiated at a local, supply and contributory league level for 9 years before retiring at the slender age of 24. I have real love for the game of rugby, and recently became a volunteer at Sale Sharks to support on match days.


Born and bred in Nottinghamshire before graduating from Newcastle University in 2016 with a degree in International Business Management, which included a year out in Spain. I was luckily enough to study in Barcelona for 4 months, before moving to Madrid for 6 months to work as an English teacher assistant in a local school. I certainly made the most of it with regular visits to Camp Nou, Bernabeu and the Vicente Calderon to experience every stage of the Champions League, other than the final itself. I came out of university and immediately moved into the world of work with Kellogg’s, where I worked as Field Sales Representative for 14 months. My time at All About Food has involved account management experience with Co-op, Iceland, Amazon, Morrison’s, Nisa & Booths.


Action-oriented, Pragmatic, Optimistic, Organised & Efficient. Where there’s a Will, there’s a way.

Believes in:

Integrity, respect & solidarity.


Family, sport, business and Spanish. One of four, with five and half years between us, so family are a big priority. Absolutely love following sport, and often like relating it to business. After studying Spanish and living out in Spain for a year I enjoy being able to converse and understand (sometimes) the language, which I would like to get more in to in order to improve further.

All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfoodltd.com