0330 165 4430



Head of Technical

All About Waheed

I’m Waheed and I am the Head of Technical here at AAF. Some would say I am the baby here at AAF, having only joined in March 2019. I was born, bred and ‘made’ in Lancashire and am privileged to live here in South Preston near the West Pennine Moors.


I have a degree in Chemistry and a Post graduate degree in Food Science from Leeds University. I have over 20 years of experience working across the UK as well as internationally in food and non food safety. I worked my way up from factory technical management through to retail technical management. As well as having worked for 2 of the big 4 retailers, I have also worked for an independant retailer and helped incubate several start up food companies. It feels great when you know you have been part of making several real differences and working on B2B solutions.


Treat people always the way that you expect to be treated yourself. Don’t overthink too much, and make sure you always have a plan.


I am mad about cycling – in the last 20 years i have cycled over 10000 miles and raised money for several different charities. I spend 2 days a week mountain biking in Lancashire and more recently have taken up Bike bivvying where I like to spend nights wild camping somewhere 1000 ft up in the Lake district!

My dream is to complete an Ironman triathlon before I reach 50 years of age. The question is, will I give up eating sweet deserts, a weakness I have had for 30 years?

All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfood.com