(Interim) Senior Brand Account Manager
All About Vikki
Hello! I’m an experienced marketer having worked in FMCG brand management roles for over 15 years. My passion is innovation as it’s a role that touches nearly every other business function and the area that feels closest to being a start-up business owner. I love it!
I’ve been lucky enough to work on some big, well-known brands across a variety categories. I started my graduate training at Reckitt Benckiser working on healthcare brands such as Lemsip. From there I moved into Health & Beauty working for PZ Cussons on brands such as Carex and Imperial Leather. Next, I moved into food working for Kellogg’s across their cereal and snacks business. For the last 4 years I’ve worked on a freelance basis, working for start-ups and SMEs as well as larger companies all within the FMCG food industry.
My key strength is providing clarity – being really clear on what we’re trying to achieve – by ensuring consideration of the marketing fundamentals to build a well-rounded plan of action and a robust business case. I’m comfortable with being given a blank sheet and a goal and then asking the right questions, of the right people to develop a winning plan, together.
I believe everyone in the business can and should come up with creative ideas. The key to success is to keep your eyes and ears open, look beyond the four walls of your office, network, share and bounce thoughts and have fun with it!
In work, I’m fascinated by consumer psychology and behavioural economics. Outside of work it’s a little different and I can be found on the stage exploring my love of musical theatre!
All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.
T:01695 556 427 E:email@example.com