0330 165 4430



Senior Brand Strategist

Jul 29, 2021


This is a great time to join All About Food, a rapidly growing £70M+ turnover SME with high growth ambitions. With over 20+ years’ experience in licensing, we are the business that makes restaurant brands successful in retail. You may not have heard of us, but we are confident you will have seen and bought the brands we market under licence.


We manufacture and sell restaurant and coffee shop brands under licence in retail, in the UK and Ireland. Our portfolio of brand partnerships includes Nando’s, Costa Coffee, PizzaExpress, Pret-a-Manager, Wagamama, Gourmet Burger Kitchen, Red’s True BBQ, and Wahaca.


At the heart of our business is a set of core values that underpin everything we do. Our ambition in the next 12-18months is to become B-Corp certified. We are deeply focused on our culture and climate, and are passionate about our people, brands, partners and customers.


We are looking for a Senior Brand Strategist to join our team to develop growth strategies across our portfolio of market-leading restaurant brands.

Working in partnership with our brand owners, Wagamama, Pret-A-Manager, PizzaExpress and Gourmet Burger Kitchen, the Senior Brand Strategist will use their strategy, insight and planning skills to develop growth strategies, design new propositions and tackle a variety of challenges along side our talented team of Brand Account Managers, Product Developers, Designers and Project Managers.

This is a rare and unique opportunity to join the team at the start of our next chapter of growth, working with famous restaurant brands to create meaningful grocery propositions, memorable at-home experiences and delightfully different retail activation.

Your primary role:

  • Scopes market opportunities for new and existing brands by understanding categories, consumers and shoppers
  • Leads the development of retail brand growth strategies and plans
  • Develops trusted partnerships with restaurant brand owners
  • Drives cross-functional collaboration to ensure best in class launch campaigns and annual plans
  • Builds and develops the Brand Account team of 3 direct reports




This role is right for you if:

You are enthusiastic, creative and a strategic thinker who embraces new opportunities, is keen to make a mark and is comfortable with ambiguity and change.

We are looking for blue chip capability with a can-do, entrepreneurial mindset. By joining All About Food you will have the opportunity to develop and be developed to your full potential.

The role of Senior Brand Strategist is a permanent, full-time role, with flexible working. Collaboration is key to our success, and so this role requires travel to meet with brand owners and partners at their offices across the UK.


Your key skills:

  • Market Research
  • Marketing Strategy
  • Brand Management
  • Innovation from ideation through to concept creation and validation
  • Effective Communication
  • Leadership


  • Experience of brand management developing strategies to drive brand growth on FMCG brands in Grocery
  • Proven ability to generate powerful customer insights to drive the development of new propositions, campaigns and retail activation
  • Experience of developing from insight to launch, new brands and major range extensions


Now is your chance to join our team of bright, creative and delightfully different foodies

All applications welcome. Please email us at iwanttowork@allaboutfoodltd.com with reference: SBS