ALL ABOUT SALLY
SENIOR CATEGORY MANAGER
All About Sally
I’m a Senior Category Manager and joined All About Food in 2021. In Category we work closely with the Brand Sales teams to support the growth of our Restaurant brands in retail. My role involves scrutinising data & insights, and staying ahead of market, restaurant consumer trends to make sure we give all of our products the best chance of success in the supermarkets!
I have a Marketing Category background and have gained valuable experience across a number of food drink brands : from licensed brands like SLUSH PUPPiE and TGI Fridays to privately owned brands such as Napolina Newman’s Own.
What I Love About Working at All About Food
I love the brands that I get to work on at All About Food – they are all well established, popular restaurant brands that have strong credibility with consumers. The business is ambitious and fast paced which means there are always interesting projects on the go, and it has a talented team who work hard to achieve great results.