0330 165 4430



Senior Category Manager

All About Sally

Hello I’m Sally and I joined All About Food as an Interim Senior Category Manager in July 2021. I am passionate about food & drink and love helping exciting, innovative brands to grow in grocery retail. Family, food & drink pretty much dominate my life! I live in Lancashire with my husband and two teenagers who keep me pretty busy, but when I do have some time to myself I love meeting up with friends and family for coffee, drinks or eating out.


I started my working life after Uni as a Production Planner for Princes Foods which got me hooked on the fast pace of FMCG. That role taught me such a lot and was an excellent platform from which to move onto a number of Marketing & Category Roles across brands, own label & licensed brands such as Newman’s Own & SLUSH PUPPiE. As a Consultant I love finding opportunities in retail for new & established brands across a wide variety of sectors.


I am a good listener! Whether at work or at home, I think it’s so important to listen carefully & think objectively before acting. That way you don’t miss out on the all-important details that are more likely to result in success.

Believes in:

Treat people as you wish to be treated yourself. Also respect, integrity and common sense.



I love the hustle and bustle of foodie events from local farmers markets to food trade shows…sampling new products, chatting to stall holders, collecting recipe cards! I also love live music and being outdoors, whether its walking, running or just sitting in the garden.

All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfood.com