IT’S NOT YOU, IT’S US
IT’S NOT YOU, IT’S US
AT THE HEART OF OUR BUSINESS ARE A SET OF CORE VALUES THAT UNDERPIN EVERYTHING WE DO.
All About The Food Tree
Anyone who has visited us at our (very appropriately named) Tree House in Skelmersdale will recognise that the visual of a tree plays a significant role in the many and varied communications around our office, as well as being a part of our company logo. So why has it become so important to us as a team….?
For me, the tree reflects perfectly how we have got to where we are today, and how we will continue to change and adapt to the environment around us.
Any successful organisation has great roots, they hold you firmly in place, they feed you and connect with the environment around you. They literally keep you grounded! Our roots are clear in the values we hold; Pride, Passion, Courage, Integrity and Family. Every year we check to make sure that they still reflect the way we choose to live and work and, when necessary, make some changes to keep them up to date.
The tree trunk reflects the solidity of our business model and the strategic approach we have taken. Every year we may have a new budget and a new set of plans to deliver and, if you cut through our particular tree, these would be the individual rings that show our age. However, on the outside we have a solid and sturdy appearance that has the flexibility to allow us to adapt to the changes around us. We can move with the wind around us but have the confidence to stand firm whatever the challenges we face.
Our people (the foodies) are the branches – They take the weight of the responsibility you give them and you have to be careful you don’t put too much weight on them. They will stick with you through most seasons, however every now and then they break off and new ones will come along to replace them. The stronger ones develop their own smaller branches, increasing the size and strength of the whole tree. Without them we have no shape…..
The leaves are our successes and our failures…. They happen every year and they are what make us real and normal, and every year we shed them and allow ourselves to learn from the past and regrow bigger and better than before.
In 2016 I left my role as MD of All About Food and I am so pleased to say that the new MD (or Head Arboriculturist!) is just as committed to the development of each and every tree in our own little forest as I was. Maybe even more so…..
As a result, the tree continues to stand as a strong visual message within All About Food. Long may it grow.