Our team combines our diverse range of backgrounds, experiences and skills with external insight, research, manufacturing and supply chain partners. Together, we bring some of the most loved restaurant and coffee shop brands to retail.
We have been doing this since 1999, when we started selling bottles of Nando’s PERi-PERi sauce under the name Nando’s Grocery Company. We then expanded out of sauce into other Nando’s products, and then into other brands – and All About Food launched in 2008. Today, as well as Nando’s, our portfolio of brands includes Costa Coffee, PizzaExpress, wagamama, Pret A Manger, Red’s True BBQ and Gourmet Burger Kitchen. In addition to sauces, we now sell mayonnaise, cooking aids, dry rubs and spices, meal kits, and salad dressings in core grocery. We also operate in the coffee, frozen and chilled categories.
We are constantly looking to strengthen our brand portfolio, and identify and disrupt retail areas where we can drive incremental category growth. We do this by bringing the right restaurant or coffee shop brand to market via great-tasting, differentiated products. The way we have done this in the past and will continue to do so in the future is through the great team of people we have at All About Food.
We help recreate the restaurant and coffee shop experience at home by launching products into retail. However, we don’t own our brands, or our manufacturing and supply chain. Instead, we work under licences built exclusively on strong partnerships and we strategically outsource to a wider network of trusted providers.
Our unique and highly efficient business model gives us greater agility and flexibility, and this is what separates us from other traditional FMCG businesses. As a result, we’ve delivered over 100 individual products into stores and broken into global markets.
Thanks to our passionate and dedicated core team in Manchester, we are able to continuously increase and nurture our partnerships. Our brand owners know that we are the trusted partner they can rely on to launch truly excellent products into the market.
We maintain our unique industry offering and continue to diversify by investing in our team. To be meaningfully different, we must be brilliant at the basics, which is why we focus on motivating and engaging our people first.
At All About Food, we celebrate diverse opinions from every member of our team, no matter their position. Our culture is built on a belief that a fair playing field, where anyone can thrive, is the key to positive change and unlocking transformational opportunities for both the business and our individuals.
These principles enable us to become everyday trusted partners for our brand partners and fulfil our two overarching aims: creating food and drink that we’re proud of, and doing so with a community-conscious mindset to help make the world the best it can be.