Our Purpose
Why
To create unique opportunities and experiences to grow and learn together.
At All About Food, we celebrate diverse opinions from every member of our team, no matter their position. Our culture is built on a belief that a fair playing field, where anyone can thrive, is the key to positive change and unlocking transformational opportunities for both the business and our individuals.
What
To make restaurant and coffee shop brands successful in retail.
We help recreate the restaurant and coffee shop experience at home by launching products into retail. However, we don’t own our brands, or our manufacturing and supply chain. Instead, we work under licences built exclusively on strong partnerships and we strategically outsource to a wider network of trusted providers.
Thanks to our passionate and dedicated core team in Manchester, we are able to continuously increase and nurture our partnerships. Our brand owners know that we are the trusted partner they can rely on to launch truly excellent products into the market.
How
By being meaningfully different and brilliant at the basics.
We maintain our unique industry offering and continue to diversify by investing in our team. To be meaningfully different, we must be brilliant at the basics, which is why we focus on motivating and engaging our people first.
These principles enable us to become everyday trusted partners for our brand partners and fulfil our two overarching aims: creating food and drink that we’re proud of, and doing so with a community-conscious mindset to help make the world the best it can be.
Through
Having a high quality, highly engaged, emotionally intelligent and motivated team.
Thanks to our passionate and dedicated core team in Manchester, we are able to continuously increase and nurture our partnerships. Our brand owners know that we are the trusted partner they can rely on to launch truly excellent products into the market.