This is a full-time, office-based role in Manchester, NQ. You’ll report to the Senior Commercial Finance Manager and work closely with Sales, Brand, Category and Finance teams to strengthen revenue growth management, trade investment choices and commercial decision making across All About Food.

You’ll have ownership of core RGM routines, including promotional evaluation, pricing and mix analysis, trade investment insight and brand or retailer guideline recommendations, with a focus on increasing NSV profitably and improving the quality of commercial decisions.

Attributes you’ll bring:

• Highly organised, commercially sharp and comfortable managing analysis across brands, categories and retailers.
• Understand how price, promotion, mix, margin and trade investment translate into profitable revenue growth.
• Enjoy analysing promotional performance, spotting patterns and turning insight into practical commercial recommendations.
• Take ownership without waiting to be asked, follow through on commitments and keep stakeholders updated.
• Communicate clearly, build trust quickly and adapt your style across Finance, Sales, Brand and Category teams.
• Are confident enough to challenge constructively, influence decisions and recommend better ways to invest for growth.
• Are curious about market, customer and product performance, and keen to help the business improve every day.

FMCG, retail or revenue growth management experience is desirable but not essential.

What you’ll be trusted to do:

• Own and develop revenue growth management routines across price, promotion, mix and trade investment.
• Evaluate promotional performance, identifying what is driving value and where investment could work harder.
• Partner with Sales, Brand and Category teams to improve promotional guidelines and support stronger commercial planning.
• Identify opportunities to increase NSV through pricing, pack architecture, mix, distribution and promotional effectiveness.
• Build clear analysis and recommendations across brands, retailers and categories to support senior decision making.
• Challenge commercial assumptions constructively, ensuring decisions are grounded in evidence, profitability and long-term value.
• Track trends, risks and opportunities across the retail market and translate findings into practical action.
• Work closely with Commercial Finance to ensure RGM recommendations connect to forecast, budget and performance reporting.
• Support process improvement by creating simple, repeatable tools and templates for commercial evaluation.
• Help build RGM capability across the business by making complex commercial analysis clear, useful and action-oriented.

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build and lead on Category Team process and performance improvement

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage the category CI budget and data partners

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Ensure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in your brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage your data partners within the category CI budget

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Make sure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days 

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build and lead on Category Team process and performance improvement

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage the category CI budget and data partners

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Ensure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in your brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage your data partners within the category CI budget

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Make sure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days