ALL ABOUT IMOGEN
SENIOR BRAND ACCOUNT MANAGER
All About Imogen
I’m Imogen and I’m the Senior Brand Account Manager on Costa. I joined AAF in 2018 as an Assistant Brand Manager, progressing to Brand Account Manager and now Senior Brand Account Manager. I look after the Costa account, leading the brand owner relationship, developing the brand strategy and managing the P+L.
My first role was Marketing Intern at Kellogg’s, which gave me an insight into the exciting world of FMCG. I then joined All About Food as a graduate in the Assistant Brand Manager role. I have worked across a number of our brands including GBK, PizzaExpress and more recently Costa, developing and launching new products, leading shopper marketing plans and building brand strategies.
What I Love About Working at All About Food
Our amazing brands and fantastic people! The people really do make All About Food – I’ve made friends for life and had some unbelievable experiences.
The FMCG industry is incredibly fast-paced and exciting, and seeing a new product on the shelf is one of the most rewarding feelings. Every day brings a new challenge and opportunity for development.