This is a full-time, office-based role in Manchester, NQ. You’ll report to the Senior Commercial Finance Manager and work closely with Sales, Brand and Supply Chain teams to strengthen planning, forecasting and performance management across All About Food.

You’ll have ownership of core FP&A routines, including forecast coordination, performance reporting, variance analysis and planning templates, with a focus on making financial information clear, consistent and decision ready.

Attributes you’ll bring:

• Part qualified, recently qualified or qualified by experience, with strong commercial finance capability. (ACCA / ACA / CIMA)
• Highly organised, accurate and comfortable managing multiple planning cycles and deadlines.
• Understand how drivers of revenue, cost, margin and working capital translate into business performance.
• Enjoy analysing data, challenging assumptions and turning financial insight into practical recommendations.
• Take ownership without waiting to be asked, follow through on commitments and keep stakeholders updated.
• Communicate clearly, build trust quickly and adapt your style for finance and non-finance audiences.
• Are confident enough to challenge constructively, simplify reporting and recommend better ways of working.
• Are curious about systems, automation and process improvement, and keen to help the business plan better every day.

FMCG experience is desirable but not essential.

What you’ll be trusted to do:

• Own and coordinate core forecasting and planning processes, ensuring clear timelines, robust inputs and consistent outputs.
• Produce performance reporting that explains key drivers of sales, margin, cost and profit versus budget, forecast and prior year.
• Partner with Commercial Finance and Sales teams to challenge forecast assumptions and improve forecast accuracy.
• Own the annual budget, rolling forecast and scenario planning cycles through high-quality models, templates and analysis.
• Identify trends, risks and opportunities across brands, retailers and categories, turning analysis into recommended actions.
• Improve FP&A processes by simplifying routines, documenting ways of working and strengthening controls.
• Work closely with Financial Reporting to ensure planning and reporting outputs reconcile to month-end results.
• Support system and reporting improvements across tools such as Excel, Power BI, SharePoint and Anaplan.
• Help build financial awareness across the business by making complex financial information simple and useful.

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build and lead on Category Team process and performance improvement

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage the category CI budget and data partners

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Ensure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in your brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage your data partners within the category CI budget

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Make sure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days 

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build and lead on Category Team process and performance improvement

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage the category CI budget and data partners

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Ensure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in your brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage your data partners within the category CI budget

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Make sure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days 

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build and lead on Category Team process and performance improvement

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage the category CI budget and data partners

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Ensure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days

Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in your brand and customer portfolio.

Own and manage the consumer and category agenda internally (use and share insight to influence)

• Build insight and knowledge from all data and insight sources

• Build the annual category strategy for your customers and brands

• Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio

Own and manage the strategic customer category relationship

• Performance management

• Range management

• Supporting brands with innovation plans

• Building a trusted partnership

Own and manage the AAF category agenda with the brand owner

• Innovation strategy

• Range management

• Performance management

• Performance reporting

• Building a trusted partnership

Own and manage your data partners within the category CI budget

• Deliver broad and comprehensive data and insight within the CI budget

• Ensure AAF is at the forefront of insight and thinking

Make sure all internal and external admin is carried out on time, accurately and in full

• Monthly performance reporting

• Category insight brochures

• Eyes and ears reports

• 12 week reviews and post-implementation reviews

• Category data budget management

• Promotional analysis and reporting

Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:

• Customer and brand owner meetings

• Supplier management

• Range reviews

• Brand Days