0330 165 4430



Category Analyst

All About Fay

Hi, I’m Fay and I’m joining All About Food as a Category Analyst. I have definitely become a foodie over the past few years, and I now love trying new food products and places! I also love sports, travelling, and spending time with friends and family, so that’s where you will find me outside of work.


I graduated from Lancaster University and ICADE Madrid in 2021 with a double degree in International Business Management. During this time, I spent 2 years in Lancaster, 1.5 years in Madrid, and 6 months in Barcelona. Not only did I improve my knowledge and confidence, but also my language skills. I also held various part time jobs and internships along the way, including a market research internship for an FMCG company, enabling me to manage research campaigns for both household and challenger brands. My other experiences are in retail, marketing, and sustainability. I was fortunate to receive a scholarship for an MSc in Advanced Marketing Management at Lancaster University, which I am currently completing. My experience so far has sparked a real interest in the FMCG industry, and gaining insights from data, so I’m really looking forward to learning more about the industry, category, and beyond with the All About Food team.

Believes in:

I believe in being honest, helping each other out, and working hard for what you want, whether that’s in work or personal life.


Outside of work you can find me playing netball or in the gym, going out with family and friends, trying new food and drink places, or catching a flight!


All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfood.com