Head of Technical

All About Daniel

I’m Daniel, the AAF Systems Manager. I have a passion for making things better, faster, more efficient… which, according to my first boss “wasn’t a thing” — try telling that to my Calendar or Inbox now!  I’m happily married with two very loud young daughters – I already have the number for the local convent!  I follow American Football closely (go Cowboys!), am a bit of a gaming geek, and love sci-fi.


I have a BSc in Accounting and Management from Norwich (UEA) and a MSc in HR and International Business from Leicester (DMU).  Before joining AAF I worked for BAE Systems, a Lancashire-based wallpaper company, the North West Air Ambulance Charity and recently started an online gifts business. I have a wide breadth of experience from HR to Finance, IT, Procurement, and Business Transformation and Improvement. Jack of all trades, master of none! I find it helps in understanding how different roles, processes, and systems link together.


I have been told that I am ridiculously calm, patient, and (at times) overly optimistic!

Proudest moments:

Receiving a police escort to the hospital when my wife was giving birth. They were on a police training mission – that’s my story and I’m sticking to it! Chorley to Bolton in under 10 minutes!

Believes in:

Delivering on my promises and building relationships on mutual trust.


My wife. My girls. American football. Star Wars. Getting to 2k MMR. Generally making things better.

All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfoodltd.com