Managing Director

All About Colin

I fell into retail from university, by accident more than design, and was lucky to find myself in an industry which I loved and which I wasn’t too bad at either! Getting an appraisal of what you do by millions of customers every day can be immensely rewarding and an incredibly humbling experience!

27 years later, a career covering Sainsbury, Tesco, Asda-Walmart and All About Food Ltd has given me a breadth of experience across fresh food, general merchandise and fast moving consumer goods from both sides of the fence. My journey has taken me to 5 different continents and given me the opportunity of working in different cultures and companies, from small family-owned firms employing just a hand full, to global brands employing thousands. 

The common threads of successful businesses I have worked with has been great people, working to a common vision and with shared values and purpose. Sounds easy, right?


Pride, Passion, Belief and Integrity in everything I do.

Proudest moment:

Being given the opportunity to lead All About Food! It’s a privilege to be entrusted with the business that has been successful for 17 years and given the responsibility for the next chapter of its journey.

On a personal front, realising a 10-year ambition by breaking into the top 10 (for my age group) at the Ironman 70.3 World Championships in 2015 at the 5th attempt. Having my family and close friends supporting at that event made it an extra-special moment.


I believe in trying to be the best you can be in whatever endeavour you choose to undertake in life. For me, that means being the best husband, being the best dad, being the best friend and being the best leader that I can be, every day.

All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427