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Senior Category Manager

All About Anna

I joined AAF in August 2020 as a Senior Category Manager on an Interim basis. I’ve worked in Category and FMCG companies for many years having graduated with a Geography degree from Manchester Uni. Straight after university I spent a year in Japan where I helped teach English to Junior High School students and had the opportunity to travel extensively across the Far East. I continued my love of travel and exploration with extended stays in Australia and New Zealand and 2 years working in Canada (and a lakeside wedding!). I now live in the Cotswolds with my husband and have 2 active kids which keep me on my toes!


Having started working life on the M&S store management graduate scheme I then transitioned to the world of FMCG and have worked in Category roles for several companies including Kraft Foods, Kimberly-Clark, Ryvita and Twinings. I have also worked as a team manager at Nielsen and in strategic marketing at WH Smith. Latterly as a consultant I have worked across a number of categories and companies including Sanofi, ABWF and Muller.


You get out what you put in. Whether that’s building a category story or running a marathon. Without the dedication and commitment that goes behind the scenes you won’t get that ‘glory’ moment!


Sport and exercise. I’ve run and cycled many thousands of miles and have enjoyed competing in running and cycling events. My focus at university was always hockey and nothing beats the buzz of team sports and I now play regularly in a mums netball team! My love of sport has now extended to regularly watching my kids play football, rugby, cricket and tennis.. I also have an extremely sweet tooth and love an egg custard tart!


All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfoodltd.com