NATIONAL ACCOUNT MANAGER
All About Anita
Hi, I’m Anita! I currently manage the Wholesale and Convenience side of the business. I really am a Foodie by name and by nature – I love exploring food markets at home and abroad to try new and exciting flavours and dishes, then trying to re-create them at home in the kitchen! As well as my passion for food and travel, you can either find me hiking in the English countryside or curled up on the sofa watching the latest TV series with a G&T (it’s all about balance!).
I graduated from Manchester Metropolitan University in 2014 with a degree in Marketing Management.
Realising I needed to follow my true passion, I joined The Authentic Food Company as NAM managing the Foodservice – Wholesale side of the business. This role enabled me to gain invaluable experience in NPD and product launches as it was key to keep on top of consumer and market trends – this meant that a Food Safari or two was all part of the job description!
After a couple of years I decided to move into the big world of beer and joined Budweiser Brewing Group working in the Off-Trade Convenience team – this further developed my passion for FMCG however I realised I missed the food industry, which has led me into my current role at AAF!