National Account Manager
All About Anita
Hi, I’m Anita! I currently manage the Wholesale and Convenience side of the business. I really am a Foodie by name and by nature – I love exploring food markets at home and abroad to try new and exciting flavours and dishes, then trying to re-create them at home in the kitchen! As well as my passion for food and travel, you can either find me hiking in the English countryside or curled up on the sofa watching the latest TV series with a G&T (it’s all about balance!).
I graduated from Manchester Metropolitan University in 2014 with a degree in Marketing Management. Not quite ready to be an adult, I set off on a 6 month solo backpacking trip around South East Asia. Eventually, it was time for me to return and start my career – this was when I landed my first role as Regional Sales Manager for Whirlpool UK.
Realising I needed to follow my true passion, I joined The Authentic Food Company as NAM managing the Foodservice – Wholesale side of the business. This role enabled me to gain invaluable experience in NPD and product launches as it was key to keep on top of consumer and market trends – this meant that a Food Safari or two was all part of the job description!
After a couple of years I decided to move into the big world of beer and joined Budweiser Brewing Group working in the Off-Trade Convenience team – this further developed my passion for FMCG however I realised I missed the food industry, which has led me into my current role at AAF!
I am a true people person and will always bring positivity, enthusiasm and a ‘can-do’ attitude to the table whilst supporting and encouraging those around me! I love to tackle a challenge head on and feel a true sense of achievement when the problem is solved.
Living life to the fullest and following your passion – do what you enjoy and what makes you happy! As Bob Marley once said “love the life you live, live the life you love”
Travelling the world, adrenaline-fuelled activities such as scuba diving and abseiling down waterfalls (yes, I’ve done this!) and spending quality time with friends and family.
All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.
T:01695 556 427 E:firstname.lastname@example.org