ALEX

SENIOR BRAND ACCOUNT MANAGER

All About Alex

I’m Alex and I joined All About Food as a Senior Brand Account Manager for Wagamama. My role encompasses developing the brand partnership, building the retail commercial strategy, managing the brand P&L, developing NPD and being the voice of the consumer.

Experience

My marketing career has been spent working across food, drink, retailer and consumer durable brands such as, Vimto, Silver Spoon & Billington’s sugar, Aldi and Breville & Crockpot cooking appliances. During this time, I have worked on brand strategy, portfolio management, NPD and comms planning, both within the UK and international markets.

What I Love About Working at All About Food

I love the variety of brilliant brands that we work with and the strong teamwork that helps us to achieve great results together. AAF are keen to develop the team and so there’s plenty to get involved in outside of your key role, as well as comprehensive training to help you to continually develop.