Whenever we create a product with one of our brands, we always go into the process with the goal to make the best product we possibly can. Everything we’ve ever done has had that in mind, and we think you can tell that from the products themselves.
So when something we make gets recognised externally for its great quality, it makes us proud as punch. And that’s exactly what happened when we were awarded PRODUCT OF THE YEAR 2020* (!!) for our Costa NESPRESSO® Compatible Lungo Pods during last week’s award event in London. And of course we were on hand at the ceremony to find out whether we were to be the winners of such an excellent accolade.
The Product of the Year awards are a yearly event that celebrates the best products released that year from a whole range of categories. These range from coffee pods (that’s us!) to cat food, from sparkling water to snacks and everything in between. So it was a delight when we found out that our pod, the pods we’d worked so hard on to get just right for the Costa taste at home, had won the award in our category. What bloomin’ ace news.
The project team – Nancy, Emily, Nadira and Laura – should be super proud of themselves, because we’re really proud of them for making sure the process of creating such a great product, from start to finish, ended up here: with an award, and the prestigious Product of the Year accolade.
So what does this mean, exactly? Well, apart from the ace award that’s sat on our mantle in the Tree House, we get a whole bunch of exclusive support to push the product further into the public eye. The product has had a great start, but having this title is a great next-step in the life of our Costa NESPRESSO® compatible pods in retail.
The award is voted for by consumers – and that’s the most important part. 10,601 consumers give their votes to dozens of categories, putting the Product of the Year seal of approval to the products that they like the most. So in short: consumers love our product!
Emily, our wonderful Assistant Brand Manager, was of course as chuffed as anyone, and said “This award shows the hard work from all of the team, and the level of quality All About Food Limited in partnership with Costa Coffee produces. The NESPRESSO® Compatible pods are great products and it’s an honour that they’re being recognised as so!”
This would be an excellent award regardless, but to think that our NESPRESSO® Compatible Lungo Pods have only been in retail for 11 months is a great achievement. Less than a year in people’s homes and we’re being recognised as one of the top coffee products available.
If you want to find out more about the Product of the Year award, you can read on their website.
* Winner of the Coffee Pod category. ‘Survey of 10,601 people in UK & ROI by Kantar.’