Why are our people so important?

We know that having the right people in the right roles is what drives this business; it is their commitment, passion and hard work that will see us double in size over the next 3 years. 

Phil often said "if we weren't called All About Food, we'd be called All About People" and it's clear to see what he means when you look at the way that we recruit, manage and develop our foodies.

Matthew's view:


Before joining AAF, I graduated from Lancaster Royal Grammar School with five A-levels and then went on to Newcastle University to study Pharmacology. The All About Food business is built on developing people so, despite my scientific background and minimal commercial experience, they were happy to take me on and put me through an extensive training programme.

I joined in September 2011 with another four graduates; AAF committed to invest in a range of training programmes to drive the business forward but also to develop us as individuals. Within the first year we had achieved a professional qualification in Grocery Industry Management from the IGD and Edinburgh University. In addition, there is on-going training in communication skills and emotional intelligence to equip us with the necessary skills for our role and set us up for success in any future career. 

I initially started my role at AAF as a National Account Manager looking after Morrisons, Waitrose and our convenience distribution. I was given plenty of responsibility from an early stage, the support and challenge approach to mentoring meant that there was always someone on hand to offer guidance but I was given every opportunity to show what I could achieve.

I continue to enjoy my time here at All About Food. My role offers plenty of variety: working on a number of project teams allows me to widen my experience and constantly develop knowledge on new aspects of the business. The strategic approach to working collaboratively with our retail partners and brand owners gives me confidence in the future at All About Food.



 What's our secret?


We'll share more about how we do this as we develop and grow our website; in the meantime here are two case studies to give you an idea...  



 Clair's view:


Prior to joining All About Food I worked for Michael Page, recruiting FMCG Buyers and Merchandisers in the North. I took this job straight out of university and it provided a good commercial grounding in a blue chip business. Before this I studied for a Politics BA and International Business MA at Newcastle University.

I was working for a large company and wanted to experience the environment of a small entrepreneurial business. The values that All About Food is built on appealed to me; people were the clear foundation of the business and the business had a clear desire to grow.

We have been through a rigorous training programme that has supported our development across multiple functions. Upon starting we went through a 4 week induction process focusing upon different parts of the FMCG industry; this allowed us to understand the industry before starting on our accounts. Since then investment has been made into Communication Skills,  the IGD Academy, Emotional Intelligence, Retailer Conferences and Leadership Skills training.

My job has an evolving nature with every day slightly different from the last; customer relations change, accounts change and our portfolio changes. The key to success is differentiating from the rest of the market and making our brands stand out from the rest.