cheryl@allaboutfoodltd.com

CHERYL

Senior Brand Account Manager

All About …

I am part of the Marketing team here at All About Food and work on our PizzaExpress and Cranks brands. When I’m not at work, I have a few loves in life, food, dogs (especially my own but we’ll come on to that), weekend breaks, holidays and cruising. Oh and I’ve been vegetarian since the age of 4.

Experience:

I am fortunate to have experienced both sides of the fence having worked both retailer and supplier side and can appreciate the challenges of both! I started out my career working for ASDA, The Co-operative Group and lastly Netto (both UK and Germany) but then to develop myself further I jumped supplier side. I subsequently held role att Dr Oetker, Warburtons, Hain Daniels and now most excitingly All About Food! I feel I’ve been very lucky in life working on some amazing categories such as pizza, bakery, desserts and now restaurant brands, what’s not to love!

Strengths:

I would say I am a great team player, have an eye for detail and love understanding shoppers to ultimately deliver exciting marketing plans!

Proudest moments:

Launching Mary Berry’s first range of Chilled Desserts to market with listings in all major retailers. Before you ask, yes she is as nice as she seems on TV!

Believes in:

Being happy and enjoying yourself. You only live once so you may as well make the most of it (this applies both in and out of work)!

Passions:

As mentioned above, I have a 2 year old Cocker Spaniel (Boston) who I love to spend time with. We are really well placed for good walks and we visit the Lake District regularly for some long walks and coffee shops. I am also involved with multiple dog charities helping them to rehome dogs which is very rewarding.

We have family dotted around the country and try to visit them all regularly but use the trips as great opportunities to visit new restaurants and try to find new foodie trends.

Lastly but not least, I love to holiday…. I have gained the nickname Judith Chalmers with friends (I hope holidays was the association here). We travel annually to visit family in America and love meeting new friends on our travels and have more recently got into cruising around the Caribbean.

All About Food Ltd, The Tree House, Maple Court, White Moss Business Park, Skelmersdale, WN8 9TG.

T:01695 556 427   E:hello@allaboutfoodltd.com